Data that we collect

We may collect various information if you seek to place an order for a product to us on the Site.
We collect, store and process your data for processing your purchase on the Site and any possible
later claims, and to provide you with our services. We may collect your title, name, gender,
email address, postal address, delivery address (if different), telephone number, mobile number,
fax number, payment details, payment card details or bank account details.
We need this information in order to allow you to go ahead with placing your order for a
product. We may use that data to process payment for the product and deliver the product to you.
We also use that data to inform you when the product is about to be delivered.
We may pass your name and address on to a third party in order to make delivery of the product
to you (for example to our courier or supplier).
We may also share your data with our franchisor. You further authorise the franchisor to use this
information to sell products to you, directly or indirectly.
We may also use your data in order to manage the Site, collect payment from you, enable you to
subsequently use parts of the Site, detect any fraud or Site abuses, send you information relevant
to the Site or our products, and in case we have any queries. Payments that you make through the
Site will be processed by our company Parida Tradecon Private Limited, a company registered in
You must only submit to us or our agent or the Site information which is accurate and not
misleading and you must keep it up to date and inform us of changes.
Your actual order details may be stored with us and you may access this information by logging
into your account on the Site. Here you can view the details of your orders that have been
completed, those which are open and those which are shortly to be dispatched and administer
your address details, bank details and any newsletter to which you may have subscribed. You
undertake to treat the personal access data confidentially and not make it available to
unauthorized third parties. We cannot assume any liability for misuse of passwords unless this
misuse is our fault.
We shall not share any of your personal information with third parties without your explicit
consent. We do not sell or rent your personal information to third parties for their marketing
purposes without your explicit consent and we only use your information as described in the
Privacy Policy. We view protection of your privacy as a very important community principle.
We understand clearly that you and your information is one of our most important assets. We
store and process your information on computers located in India that are protected by physical
as well as technological security devices. We use third parties to verify and certify our privacy

principles. If you object to your information being transferred or used in this way please do not
use the site.
Under no circumstances do we rent, trade or share your personal information that we have
collected with any other company for their marketing purposes without your consent. We reserve
the right to communicate your personal information to any third party that makes a legally-
compliant request for its disclosure.
Credit Check and Fraud Prevention
We use standard and authorized payment services and our Credit Check and Fraud Prevention
policies are aligned to these companies. All disputes would be handled by Bhubaneswar courts.
Other uses of your personal information
We may also send you other information about us, the Site, our other websites, our products,
sales promotions, our newsletters, SMS updates, anything relating to other companies in our
group or our business partners. If you would prefer not to receive any of this additional
information as detailed in this paragraph (or any part of it) please click the “unsubscribe” link in
any email that we send to you or follow the unsubscription process as detailed in the SMS.
Kindly note that unsubscribing from one medium does not automatically lead to unsubscription
from the other. Within 7 working days (days which are neither (i) a Saturday or Sunday, nor (ii)
a public holiday anywhere in India) of receipt of your instruction we will cease to send you
information as requested. If your instruction is unclear we will contact you for clarification.